Hi!
I am Namitha Varma Rajesh (Nami), a content strategist and leader with 16 years of experience. From poetry to journalism and media analysis, from fiction to SEO and Brand content, and emails and performance marketing ads to social media, I've seen content from various angles. I also come with experience of working in different work cultures, from reputed MNCs and media houses to startups, and from tradiotional organisations to FinTech and Edtech.
I’m a solution-oriented leader; I thrive on challenges. I believe in setting up processes & in constant upskilling and mentoring. People & workflow management, digital content strategy, stakeholder management and client liaison, and quick grasp of new concepts & technologies are my biggest strengths. Being a comforting & compassionate person, I can connect with teams, motivate them, and make them more efficient and effective.
I'm a polyglot fluent in 4 languages and conversational in 3 more. My poems and short stories have been published in the Kendriya Sahitya Akademi's bi-monthly journal, Indian Literature, in addition to over 35 online literary journals and magazines.
What I've Done So Far, and Where
Senior Manager, Content Marketing, Interview Kickstart: Sep 2023 to now
- Email Marketing strategy and content for IK brand and products.
- Creative copy requirements for IK brand and products across different departments of the company.
Content Lead (DGM), Refyne Tech India: Oct 2022 to April 2023
- Content strategy and management for various B2C channels for the Refyne app.
- Setting up processes for effective content creation, implementation of SOPs, and output tracking.
- Planning the experimentation calendar for B2C channels.
- Team leading and workflow management.
Content Marketing Manager, Algonomy: June 2022 to Sep 2022
- Strategising, managing, creating, planning content design, and marketing of different content assets—website content, blogs, videos, case studies, emails, and PR—for Commerce and Personalization product portfolio.
- Managing the company’s social media calendar.
Content Marketing Manager, Endless Gain: Nov 2019 to May 2022
- Strategising, creating, managing, and marketing of all content assets of the company—website content, blog, guest posts, content partnerships with other companies, social media, case studies, emails, e-books, and PR. This includes not just writing and editing the content but also designing or commissioning images for them, and publishing
- Strategising, creating, managing, and marketing of all content assets of the company—website content, blog, guest posts, content partnerships with other companies, social media, case studies, emails, e-books, and PR. This includes not just writing and editing the content but also designing or commissioning images for them, and publishing them.
- Digital event management (webinars).
- Running paid marketing campaigns on LinkedIn.
- Engaging with eCommerce professionals in our mailing list with relevant content outreach and quick surveys.
- Commissioning and managing A/B tests on endlessgain.com to increase content visibility, email sign-ups, and event sign-ups.
- Assisting in content-related requirements for clients’ conversion optimisation campaigns.
Team Lead - Online Marketing, BankBazaar: April 2018 to Sep 2019
Team Lead - Online Marketing, BankBazaar: April 2018 to Sep 2019
- Managing the content team – had team of up to 12 writers
- Creating optimal content strategies for SEO & SERP
- Managing requests by SEO, Blog, & Product teams
- Ensuring high-quality SEO writing
- Identifying & grooming team members for the next level
Content Editor, BankBazaar: April 2017 to March 2018
Team Lead - Online Marketing, BankBazaar: April 2018 to Sep 2019
- Gatekeeper to the content on Bankbazaar.sg & its blog.
- Editing & proofreading writers’ work for quality, accuracy, optimal readability & good SEO score
- Taking preventive & curative measures to improve quality & performance
- Publishing blogs, infographics, & images
Sr. Senior Content Writer, BankBazaar: Jan 2016 to March 2017
- Writing well-researched financial articles for BankBazaar.com, BankBazaar.sg, & Blog.bankbazaar.sg
- Providing ideas for new articles on main sites & blog
- Requisitioning & conceptualising graphics
Sr. Sub-editor, The Hindu: July 2013 to Dec 2015
- Sub-editing news/feature stories with appropriate headlines, photos, graphics & other elements
- Creating news pages, proofreading, & making decisions on content & layout
- Handling workflow & content in the absence of Asst. Editor
Deputy Production Editor, Edelman Berland via Mphasis: Jan 2011 to July 2013
- Managing multi-location delivery centres at Mangalore, Bangalore, and Wroclaw, with up to 30 reportees
- Creating procedures & documentation for quality & resource management
- Performance management: Reviewing performance, providing training and production support to improve performance, and implementing corrective actions in case of poor perf
- Managing multi-location delivery centres at Mangalore, Bangalore, and Wroclaw, with up to 30 reportees
- Creating procedures & documentation for quality & resource management
- Performance management: Reviewing performance, providing training and production support to improve performance, and implementing corrective actions in case of poor performance
- Managing monthly corporate reporting & ISO documentation
- Client reporting & escalation management
- Ensuring SLA execution & high client satisfaction levels
- Data analysis, root cause analysis, & solutioning
- Maintaining a positive team morale and motivating them to be efficient every day
- Assisting in providing quantitative & qualitative data analysis on brand perception & management
Senior Production Journalist, Press Association (UK) via Mphasis: June 2008 to Jan 2011
Senior Production Journalist, Press Association (UK) via Mphasis: June 2008 to Jan 2011
- Copy-editing news articles for the PA newswire
- Designing news & feature pages for PA’s clients
- Creating content under Tailored News Feed, a service that provided articles curated for clients’ needs
- Editing news stories and market reports for ICIS.com
Interests
Reading
Travelling
Travelling
Travelling
Travelling
Travelling
Cooking
Travelling
Cooking
Birding
Music & Dance
Cooking
Photography
Music & Dance
Music & Dance