Hi!
I am Namitha Varma Rajesh (Nami), a content strategist and leader with 15 years of experience. From poetry to journalism and media analysis, and from fiction to SEO and Brand content, I've seen content from various angles. I also come with experience of working in different work cultures, from reputed MNCs and media houses to startups.
I’m a solution-oriented leader; I thrive on challenges. I believe in setting up processes & in constant upskilling and mentoring. People & workflow management, digital content strategy, client liaison, and quick grasp of new concepts & technologies are my biggest strengths. Being a comforting & compassionate person, I can connect with teams, motivate them, and make them more efficient and effective.
I'm a polyglot fluent in 4 languages and conversational in 3 more. My poems and short stories have been published in the Kendriya Sahitya Akademi's bi-monthly journal, Indian Literature, in addition to over 35 online literary journals and magazines.
What I've Done So Far, and Where
Content Lead (DGM), Refyne Tech India: Oct 2022 to April 2023
Content Lead (DGM), Refyne Tech India: Oct 2022 to April 2023
Content Lead (DGM), Refyne Tech India: Oct 2022 to April 2023
- Content strategy and management for various B2C channels for the Refyne app.
- Setting up processes for effective content creation, implementation of SOPs, and output tracking.
- Planning the experimentation calendar for B2C channels.
- Team leading and workflow management.
Content Marketing Manager, Algonomy: June 2022 to Sep 2022
Content Lead (DGM), Refyne Tech India: Oct 2022 to April 2023
Content Lead (DGM), Refyne Tech India: Oct 2022 to April 2023
- Strategising, managing, creating, planning content design, and marketing of different content assets—website content, blogs, videos, case studies, emails, and PR—for Commerce and Personalization product portfolio.
- Managing the company’s social media calendar.
Content Marketing Manager, Endless Gain: Nov 2019 to May 2022
Content Lead (DGM), Refyne Tech India: Oct 2022 to April 2023
Team Lead - Online Marketing, BankBazaar: April 2018 to Sep 2019
- Strategising, creating, managing, and marketing of all content assets of the company—website content, blog, guest posts, content partnerships with other companies, social media, case studies, emails, e-books, and PR. This includes not just writing and editing the content but also designing or commissioning images for them, and publishing
- Strategising, creating, managing, and marketing of all content assets of the company—website content, blog, guest posts, content partnerships with other companies, social media, case studies, emails, e-books, and PR. This includes not just writing and editing the content but also designing or commissioning images for them, and publishing them.
- Digital event management (webinars).
- Running paid marketing campaigns on LinkedIn.
- Engaging with eCommerce professionals in our mailing list with relevant content outreach and quick surveys.
- Commissioning and managing A/B tests on endlessgain.com to increase content visibility, email sign-ups, and event sign-ups.
- Assisting in content-related requirements for clients’ conversion optimisation campaigns.
Team Lead - Online Marketing, BankBazaar: April 2018 to Sep 2019
Team Lead - Online Marketing, BankBazaar: April 2018 to Sep 2019
Team Lead - Online Marketing, BankBazaar: April 2018 to Sep 2019
- Managing the content team – had team of up to 12 writers
- Creating optimal content strategies for SEO & SERP
- Managing requests by SEO, Blog, & Product teams
- Ensuring high-quality SEO writing
- Identifying & grooming team members for the next level
Content Editor, BankBazaar: April 2017 to March 2018
Team Lead - Online Marketing, BankBazaar: April 2018 to Sep 2019
Sr. Senior Content Writer, BankBazaar: Jan 2016 to March 2017
- Gatekeeper to the content on Bankbazaar.sg & its blog.
- Editing & proofreading writers’ work for quality, accuracy, optimal readability & good SEO score
- Taking preventive & curative measures to improve quality & performance
- Publishing blogs, infographics, & images
Sr. Senior Content Writer, BankBazaar: Jan 2016 to March 2017
Team Lead - Online Marketing, BankBazaar: April 2018 to Sep 2019
Sr. Senior Content Writer, BankBazaar: Jan 2016 to March 2017
- Writing well-researched financial articles for BankBazaar.com, BankBazaar.sg, & Blog.bankbazaar.sg
- Providing ideas for new articles on main sites & blog
- Requisitioning & conceptualising graphics
Sr. Sub-editor, The Hindu: July 2013 to Dec 2015
Senior Production Journalist, Press Association (UK) via Mphasis: June 2008 to Jan 2011
Deputy Production Editor, Edelman Berland via Mphasis: Jan 2011 to July 2013
- Sub-editing news/feature stories with appropriate headlines, photos, graphics & other elements
- Creating news pages, proofreading, & making decisions on content & layout
- Handling workflow & content in the absence of Asst. Editor
Deputy Production Editor, Edelman Berland via Mphasis: Jan 2011 to July 2013
Senior Production Journalist, Press Association (UK) via Mphasis: June 2008 to Jan 2011
Deputy Production Editor, Edelman Berland via Mphasis: Jan 2011 to July 2013
- Managing multi-location delivery centres at Mangalore, Bangalore, and Wroclaw, with up to 30 reportees
- Creating procedures & documentation for quality & resource management
- Performance management: Reviewing performance, providing training and production support to improve performance, and implementing corrective actions in case of poor perf
- Managing multi-location delivery centres at Mangalore, Bangalore, and Wroclaw, with up to 30 reportees
- Creating procedures & documentation for quality & resource management
- Performance management: Reviewing performance, providing training and production support to improve performance, and implementing corrective actions in case of poor performance
- Managing monthly corporate reporting & ISO documentation
- Client reporting & escalation management
- Ensuring SLA execution & high client satisfaction levels
- Data analysis, root cause analysis, & solutioning
- Maintaining a positive team morale and motivating them to be efficient every day
- Assisting in providing quantitative & qualitative data analysis on brand perception & management
Senior Production Journalist, Press Association (UK) via Mphasis: June 2008 to Jan 2011
Senior Production Journalist, Press Association (UK) via Mphasis: June 2008 to Jan 2011
Senior Production Journalist, Press Association (UK) via Mphasis: June 2008 to Jan 2011
- Copy-editing news articles for the PA newswire
- Designing news & feature pages for PA’s clients
- Creating content under Tailored News Feed, a service that provided articles curated for clients’ needs
- Editing news stories and market reports for ICIS.com
Interests
Reading
Travelling
Travelling
Travelling
Travelling
Travelling
Cooking
Travelling
Cooking
Birding
Music & Dance
Cooking
Photography
Music & Dance
Music & Dance