Content leadership is the art of leading and mentoring a content team so that they not only produce the best content but also learn and grow every day.
Content leaders are not just reporting managers and guides for content writers and editors. They are not just content strategists and SMEs. They’re not just workflow and process managers. They are the catalysts of personal and professional growth for their teams.
Refyne is a financial wellness suite that enables employees to take control of their personal finances without depending on exploitative credit services.
My contribution was required in two areas within the Consumer Marketing department: marketing content strategy for the Refyne app, and people & workflow management for the content team.
I took up the reins of a team in complete chaos. In just six months, I moved the efficiency needle from 1 to 4 (out of 10). I improved the work distribution, and created SOPs, productivity trackers, and style guides and implemented them. Most importantly, I became the shield that protected team members from ad-hoc work and harsh criticisms from the VP and CMO.
Endless Gain is a conversion rate optimization agency based in the UK.
I spent just six months being a team lead here - for the two years prior to that, I was a one-person content and marketing team.
My main achievement here was that I mentored my team, and ensured that they are equipped to do their job well irrespective of whether I’m available or not and that they are able to collaborate well with other stakeholders in the company.
I was also a mentor for the larger India team at Endless Gain (the core team was in the UK). They used to come to me with queries related to company policies, income tax deductions and returns, and the general agony aunt requirements!
BankBazaar is a fintech focused on delivering accessible personal finance solutions.
I led a team of 12 writers and editors. My team was the best-performing in the company’s content department. I ensured an environment conducive to the team achieving their KRAs, provided them moral support and constructive feedback, conducted induction and refresher trainings, and identified and mentored members with growth potential.
I managed the workflow—ensured that the content requests raised by the SEO, Brand Marketing, and Product teams are delivered on time with high quality. I also created and maintained process documents, content guidelines, content calendars, productivity trackers, and performance reviews.
I managed the delivery centres for Edelman Berland (a now-defunct subsidiary of Edelman) at Mangalore, Bangalore, and Wroclaw (Poland) while working at Mphasis.
The team strength was 30. I was in charge of performance reviews, quality management, training and production support, and maintaining a positive team morale.
Since this was a client-based role, a major part of my role was client liaison. I ensured that the agreed SLAs are met, the client satisfaction levels are high, and escalations are handled to the satisfaction of both the client and the team.
I also handled client reporting, monthly corporate reporting for Mphasis, ISO documentation, and internal process documentation for quality and resource management.
Namitha's talent in crafting and executing content strategies that align with business objectives is commendable. She understands content intricacies and ensures impactful results for target audiences. As a people manager, Namitha inspires and motivates her team to deliver their best. Her leadership fosters a nurturing environment, and her workflow expertise ensures seamless content production. Namitha is not just a leader but a thought leader, actively engaging in content strategy, marketing, people leadership, and effective management discussions. Namitha's passion for content and exceptional leadership make her invaluable for driving success.
In the three years that Namitha was reporting to me, she rose to the position of Editor and then Team Lead of the Singapore content team. In her time at both positions she executed all the responsibilities of her position flawlessly. She worked with me on updating the department's process document and QC parameters. She also worked on training the other editors and writers of the team by creating training programs that helped writers understand the nuance of what was expected of them. Under her guidance, the Singapore content team was one of the highest performing teams in the entire department.
Namitha is a team lead who genuinely cares about the people reporting to her. She makes you want to always do your best and challenge yourself. Moreover, when faced with pressure, she's still able to remain calm, do her work, and motivate the team - a skill not many team leads have.
The best Manager I've worked under. Rock solid under pressure, always learning and updating herself, and knows how to handle her team really well. They say people don't change jobs, they change managers. Namitha gives her team a reason to stay.
Namitha is a talented writer and marketer in her own right. But it is her ability to empathise with her juniors that makes her a cut above the rest. I don't remember a time when Nami was even slightly perturbed while answering my questions or resolving my doubts. Instead, she helped me learn the nuances of effective writing in a short time by giving me constructive feedback at every step of my training. From getting hands-on with various platforms to being finicky about designs, I learned it all from Nami, whom I would gladly take as my mentor for a lifetime. Indeed, learning becomes a much more enjoyable and enriching process when you have a fantastic mentor like Nami by your side.
Namitha is a quick learner and has a strong eye for details. She grasps directions quickly and implements them. Believes in putting processes in place for smooth management. She is flexible and comes up with new ideas and initiatives. Namitha is a high performer and has good team building skills. A good team player, Namitha can also work under tight deadlines. She has exceptional language skills.