Namitha Varma Rajesh
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Namitha Varma Rajesh

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Work as Content Strategist and Editor

Endless Gain

I built their content strategy from scratch, with three goals in mind: 


  1. Brand marketing and awareness 
  2. Thought leadership and authority
  3. Leads and sales


I handled channels and content types such as website content, blog, guest posts, content partnerships with other companies, social media, case studies, emails, e-books, press releases, and paid social marketing. 


For internal communication, I created the company’s monthly email newsletter as well as internal employee newsletter, in addition to internal induction and e-learning courses for new joinees. 

 

I standardised content across the company’s content assets by creating and applying a comprehensive style guide.


With the help of the Head of Technology, I conducted A/B tests on the company website for lead generation, testing banners against popups, different ways of presenting premium content such as ebooks and case studies to get sign-ups, and different content within popups and banners. 


Instead of mass-producing SEO keyword-based content around conversion rate optimisation (CRO) and imitating competitors, I mined the expertise of team members to generate content. 


My biggest strategic activity at Endless Gain was the monthly CRO Insights Series that ran for 15 months. My team and I interviewed experts in the eCommerce and digital marketing domains on the trends and the future of growth in the digital space. We contacted dozens of experts through the company network and cold emails, and arranged for email and video interviews, and then edited the content to create insightful pieces. This helped Endless Gain get more recognition in the industry and build their authority in the field of CRO. These can be found on the Endless Gain blog.

Results

  • The website’s overall traffic increased by 190% 
  • Organic traffic increased by 225%
  • Average session time was around 1 minute 50 seconds
  • LinkedIn following increased by 103%
  • Emails newsletter had an open rate of ~24% and a click-to-open rate of ~13%.

BankBazaar

As the editor at BankBazaar, I created rigorous content and quality guidelines that ensured the team’s overall quality scores stayed high. It was my job to conduct regular training sessions on writing techniques, financial products and concepts, and SEO, and to take preventive and curative measures to improve quality and performance of the team. 


It was my job to package blogs with the right images (sourced or commissioned), internal and external hyperlinks, and metadata and keyword optimization, and publish them. 


I also ensured that all blogs are regularly updated with the latest information. 


At BankBazaar, the technical SEO team had a higher authority over content strategy. So my main contribution was in approving and rejecting keyword-based article suggestions the SEO team brought to the Content team, in suggesting topics aligned with Google’s E-A-T framework, and analysing competitor content to identify gaps in ours. 


I identified and got my team to act on:

  • Webpages to update, prune, or restructure
  • Pages were redundant or duplicates
  • Pages that needed optimization for SEO and SERP


I also helped my manager create an original review and ratings methodology for credit cards, to be used on landing pages.

Results

  • Received the “Quarterly Excellence Award” for implementing stricter quality guidelines, mentoring each team member on their quality issues, and developing extensive knowledge of financial products.
  • Average daily individual productivity of team at 2,450 words per day
  • Top 5 performers in the team had an average daily productivity of 2650 words per day
  • Average weekly team quality score of 98.5%
  • Top 5 performers had an average weekly quality score of 99.6%
  • Average annual deadline adherence of 99%

The Hindu

I sub-edited news and feature stories, packaging them with appropriate headlines, photos, graphics & other elements for the print newspaper. I was an expert at editing copies that arrived with archaic or bad English from rural reporters. Here are some samples: 


“The road from Jeppina Mogaru having such potholes like a pond and is unmotorable and is likely to bring notable effect on heart becuase a drive or ride on the entire stretch the organs in the body is also like to jump up and down in Mangalore on Monday 2nd September 2013.”


“There were a number of incidents wherein people getting fruits after performing padayatra and offering prayers during the annual car festival, citing the incidents of many couples getting issues after performing padayatra.”


“As the temperature falls in Dakshina Kannada, Udupi when it rains so as the flow of tourists to famous temples. Though the Nature bounces back to green beauty with overflowing rivers and rivulets with no sweating like in summer tourists from other districts prefer to keep away from temples.”


In addition, I designed news pages on CCI, proofread pages made by peers, & helped make decisions on content & layout for different pages. I created an average of 4 newspages each day, in addition to sub-editing ~20 copies and proofreading 6-8 pages.


I also handled the workflow & content decisions in the absence of Asst. Editor. 

Press Association (UK)

Press Association (now PA Media) is the UK’s leading provider of multimedia content and services


My main duties were to copy-edit news and feature articles for the PA newswire and design news & feature pages for PA’s clients. I also editing news stories and market reports for ICIS.com through PA. 


I worked on creating content under Tailored News Feed, a service that provided articles curated for clients’ needs, from other news pieces and press releases that PA received. I used to write ~18 articles totalling over 5,500 words per day without compromising on quality. 

Portfolio of Blogs

Understanding the Limitations of Segment-based Personalization: An Algonomy blog

Understanding the Limitations of Segment-based Personalization: An Algonomy blog

Understanding the Limitations of Segment-based Personalization: An Algonomy blog

Read this article

Why You Should Hyper-Personalize Customer Experiences: An Algonomy blog

Understanding the Limitations of Segment-based Personalization: An Algonomy blog

Understanding the Limitations of Segment-based Personalization: An Algonomy blog

Read this article

5 Powerful Ways to Deploy 1:1 Personalization: An Algonomy blog

Understanding the Limitations of Segment-based Personalization: An Algonomy blog

Is Your Personalization Engine Ignoring New Products Without Behavioral Data?: An Algonomy blog

Read this article

Is Your Personalization Engine Ignoring New Products Without Behavioral Data?: An Algonomy blog

Is Your Personalization Engine Ignoring New Products Without Behavioral Data?: An Algonomy blog

Is Your Personalization Engine Ignoring New Products Without Behavioral Data?: An Algonomy blog

Read this article

The What and the Why of B2B Personalization: An Algonomy blog

Is Your Personalization Engine Ignoring New Products Without Behavioral Data?: An Algonomy blog

The What and the Why of B2B Personalization: An Algonomy blog

Read this article

How Machine Learning Improves Retail Demand Forecasting

Is Your Personalization Engine Ignoring New Products Without Behavioral Data?: An Algonomy blog

The What and the Why of B2B Personalization: An Algonomy blog

Read this article

Online Beauty Customers Want Discounts and Freebies: An Endless Gain blog

Online Beauty Customers Want Discounts and Freebies: An Endless Gain blog

Online Beauty Customers Want Discounts and Freebies: An Endless Gain blog

Read this article

Klarna: 22 Key Facts You Need to Know: An Endless Gain blog

Online Beauty Customers Want Discounts and Freebies: An Endless Gain blog

Online Beauty Customers Want Discounts and Freebies: An Endless Gain blog

Read this article

What We Learnt from Optimising for Fashion Clients: An Endless Gain blog

Online Beauty Customers Want Discounts and Freebies: An Endless Gain blog

Consumer Psychology in Optimisation: What Works for Apparel & Fashion Websites: An Endless Gain blog

Read this article

Consumer Psychology in Optimisation: What Works for Apparel & Fashion Websites: An Endless Gain blog

Website Heuristics and Usability Review: Product Detail Pages of Leading Women’s Fashion Brands: An Endless Gain blog

Consumer Psychology in Optimisation: What Works for Apparel & Fashion Websites: An Endless Gain blog

Read this article

Consumer Psychology in Optimisation: What Works for Furniture and Home Furnishing Brands: An Endless Gain blog

Website Heuristics and Usability Review: Product Detail Pages of Leading Women’s Fashion Brands: An Endless Gain blog

Website Heuristics and Usability Review: Product Detail Pages of Leading Women’s Fashion Brands: An Endless Gain blog

Read this article

Website Heuristics and Usability Review: Product Detail Pages of Leading Women’s Fashion Brands: An Endless Gain blog

Website Heuristics and Usability Review: Product Detail Pages of Leading Women’s Fashion Brands: An Endless Gain blog

Website Heuristics and Usability Review: Product Detail Pages of Leading Women’s Fashion Brands: An Endless Gain blog

Read this article

Portfolio of Case Studies and Press Releases

A UK-based Office Supply Company + AlgonomyA US-based global eCommerce marketplace + AlgonomySaudi Arabia's eXtra.com + AlgonomyAlgonomy Recognized as a Visionary in Gartner’s Magic Quadrant for Personalization Engines, 2022Gourmet Egypt to Optimize Their Customer Experience with Algonomy’s Personalization SuiteFragrance Direct + Endless GainHotter Shoes + Endless GainMoss Bros + Endless GainEndless Gain Releases World's First Comprehensive Resource on Experimentation and Personalisation Platforms
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